Branding: The Brain Game


Branding: The Brain Game


2 Days
2.5 Hours/Day


Stable Internet connection

Enroll By

September 1, 2023
Direct Access to platform

Starting On

September 02, 2023
Take-Off Session 6 pm - 9 pm


Dive into the world of branding's intricate psychology and unravel the story of brands rise and fall in our transformative masterclass, 'Branding the Brain Game.' Led by Mr. Babur Ayub, former Country Head of ChenOne Pakistan, this immersive experience will decode the essence of successful branding, from crafting compelling brand identities and understanding brand equity to navigating the delicate art of brand positioning.

Join us to gain unique insights, master the strategies that shape brand perception, and learn from real-world examples, to fortify your understanding of the branding landscape.


History of Branding
  • Human branding
  • Branding definition by kotler
  • Branding from Babur’s Lens ( based on hands on experience )
Modern Branding & Brand Equity
  • What is Brand Equity?
  • How to create Brand Equity?
  • How to Measure Brand Equity?
  • Benefits of Brand Equity.
What is Brand identity?
  • How to create brand Identity?
  • Why brand Identity is essential?
  • What Role Does it Play in a brand Competition?

Shareable Certficate

Earn verified and shareable certificate at the end of the course

Personalized Mentorship

Receive one-one mentorship from Industry leaders

Urdu Language

Content in localized language

Approx. 2 Days

Complete masterclass in 2 days

Entrepreneurial Skills

Mandatory entrepreneurship module

We are No.1 in Pakistan!

Our Courses Includes!

Career Support

Freelancing Opportunities
Professional Networking

Ice Breaking Sessions

Brainstorming Sessions
Games & Engaging Activities

Mentorship Support

Personalized Mentorship
Mentor Office Hours

Meet Your Mentor!

Babur Ayub

With a remarkable journey spanning diverse sectors of the industry, our esteemed instructor brings a wealth of expertise and invaluable insights to the table. Starting his career as the Operations Head for ChenOne Pakistan, he embarked on a transformative path, leaving his mark as a visionary leader. His tenure as the Executive Director of Onieo, an online retail venture, underscored his proficiency in steering businesses towards the digital age. With a trail of accomplishments that extend from operations to strategic leadership, our instructor's diverse background promises a masterclass experience that transcends conventional boundaries.

Students love us!

InShot_20210316_130915785 - Zubaish Khan_ MBS#40
I would say it was a super excellent course. I have learnt a lot. Sir Talal has delivered a mind blowing lecture today, It will be really helpful for future endeavours.
Zubaish Khan
Student - TEP Cohort 2
IMG_0033 - Shahzaib zehri
It was an amazing course with Saad, he motivates us and try to push us to become successful entrepreneurs. It seems like he is working hard in order to make us successful.
Shahzaib Zehri
Student - TEP Cohort 2
IMG_20210721_210129 - Uroosa Shaikh
The session was great. Sir Saad was explaining each and every question very well. It was really interesting and engaging.
Jasia Mehmood
Student - TEP Cohort 2

Launch Your Career!

You can also pay your fee in 3 months of Installments at 0% Interest.

Rs. 2,500